The Economist (one of my favorite magazines) is running an article about AeroGrow, a company producing a simple household appliance that lets you almost effortlessly grown fresh produce in your own kitchen. The technique is not new. Using “aeroponics” to grow plants quickly without soil has been practiced for a long time by those growing their own marijuana. But this company is the first to mass market an appliance that’s inexpensive, looks good, and can produce quality stuff for you and your family.
The article talks a lot about the business model and the founder of the company, but you would expect this from a magazine called “The Economist.”
Fascinating read. You can read the full here.